![]() ![]() If I were going to put it diplomatically, I’d tell you that Moosehead Radler is an interesting twist on a standard Radler. Between that and Boundary Ale, you’ve got the potential to take advantage of both the standard beer market and the growing craft segment in the Maritimes. Is it mentioned on the Moosehead website? Nope! Is it still in stores? Sure! Fellas, when you get something right, take the credit, ok? Hell, throw some more resources at your craft beer division over at Hop City. The best thing Moosehead did in recent memory was launch Boundary Ale. As the discount category goes, they actually fared pretty well when I did Discount Beer February. They also make James Ready’s lineup of discount beers, a fact which is somewhat obscured by their web presence although it probably needn’t be. There’s Light Lime and Low Carb and Dry and Dry Ice. They have all of the big hits of the last twenty years, a situation which would be ideal if they were a large market FM station. Look at the lineup of beers that are available on their website. Moosehead doesn’t really innovate so much as follow the big players. The problem is that they’re always that little bit late to the party. That means that Moosehead is now actually two thirds the size of Sierra Nevada or one fifth the size of Sam Adams. They are, I believe, the only wholly Canadian owned brewery from the 19 th Century that’s left standing and that should count for something in a world where anyone can find an Angel Investor and bang out a 100 gallon batch of mediocre tonsil oil. Since the BA in the States changed the definition of “Craft Beer” to include Yuengling, it stands to reason that Moosehead is now a “Craft Brewer.” At the very least, they’re an independent company that has existed for a very long time. ![]()
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